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The stakes are high. You have a lot invested in your restaurant business. How can you tell if your are maximizing your sales and profits?
Here is how...
I would like to tell you about a new service we have developed to help our restaurant clients increase their sales and profits. We call it Pro-Fit® Menu Board Optimization. It is a service that can make a dramatic difference in your bottom line. I am talking about tens of thousands of dollars per year for one location to several millions for a chain of restaurants.
This is why...
Most menu boards are designed so that they look good and are easy to read. But, have they been optimized to fit with your business goals?
What I mean by that is; have profit margins, most popular items, least popular items, easiest and most difficult to prepare items been considered before the menu design was engaged? Is there a well thought out menu strategy in place that influences the purchase decision? Does your menu board design take into consideration how the human eye works - what we see and don’t see?
Don’t feel bad if your answer is no. It is not uncommon. Matter of fact it is more common than not. I can tell you that we have designed menu boards for over two thousand unique clients and more often than not the menu board design is their last consideration - rushed to completion just in time for their opening. Sound familiar?
This is what you can achieve...
Now is the time to re-design. What if you could increase your sales 5-10% just by changing your menu design? What would that be worth to you? Let’s figure it out. Say your current sales are $1,000,000. A 10% increase would mean a $100,000 increase in sales, and at a typical 20% profit margin this would mean $20,000 additional profit per year per location. Multiply that times the number of locations you have. Just for the one time investment of a re-design, and you don’t even have to change your menu hardware.
Here is how we do it...
· We analyze your sales and profit data
· We prepare a menu board strategy to increase profitable sales
· We propose a new design that fits with the menu board strategy
· We print and fulfill your new menu board design
· We continue to work with you to monitor the results and adjust the design
What will this cost?
There is a one-time up-front investment for analysis, design, and printing. You should expect a significant return on investment in the very first year.
Get started today...
Contact us for a free consultation and quote along with an estimated ROI to see if this makes sense for your business. Just fill out the form and our Pro-Fit® team will contact you.
To your continued success,
Rick Kranz
CEO
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